Why it matters
Proximity to Workspace is the differentiator: the material it reasons over is already in the same account.
Gemini
Google's advanced AI assistant for search, productivity, coding, and creative work.
Gemini is Google's assistant family, and its practical advantage is where it sits rather than any single capability. If your documents, mail and spreadsheets are already in Workspace, the assistant reaches them without an upload step, which removes most of the friction in day-to-day use. It also takes long and mixed inputs — text, images, audio, video — in one request, and can ground answers in search results. The trade-off is that the experience is at its best inside Google's surfaces and thinner outside them.